Make activewear fit into your wardrobe
With Alexander Wang designing performance wear for H&M and Sir Philip Green getting in on the trend by launching a brand with Beyoncé, there is no doubt that sportswear is a big trend right now but if it has left you a little baffled stick to these rules and it will work out fine.
It is not just for the gym
The Alexander Wang x H&M collection certainly had some pieces that were solely for the gym. There is no way anyone can justify walking about with a pair of boxing gloves slung over their shoulder when not on their way to or from the gym. Yet there are some pieces that can add urban edge to your look. Take the stilettos made from scuba fabric and leather, which are perfect for battling the British weather. Team with a bodycon party dress to show off your killer figure.
Know your street from your smart
Yes it does have a high fashion designer name on it but that by no means gives you the authority to wear jogging pants to dinner or to look as if you have thrown them on without any thought. Give them sex appeal by pairing with stilettos and a cropped bomber jacket.
Be sure of what you are doing
At the launch party for the Alexander Wang H&M collaboration free runners opened the event with a parkour performance. It was a high energy affair with guests wearing Team H&M or Team Wang t-shirts. Wang’s take on the trend is heavily inspired by diving and boxing. The lesson to be learnt is don’t mix your tennis whites with rugby shirts. Stick to one sport in any one look.
Take a leaf out of Beyoncé’s book.
Beyoncé and Sir Philip Green are working on a 50/50 joint venture company, Parkwood TopShop Athletic Ltd, formed to produce a global athletic street-wear brand launching in autumn 2015. Clothing, footwear and accessories across dance, fitness and sports categories will be on offer and influenced by B’s own looks. Try a sportsbra paired with a high-waisted pencil skirt and topped with a baseball cap or short shorts with an off-the-shoulder t-shirt.
Less is more, especially when you’re not working out
Just because it is a fashion trend does not mean you will get away with wearing head-to-toe sportswear as a style statement. Instead add a sporty vibe to an outfit with accessories and wear pieces sparingly. Leave the full-on look to bona fide gym-goers and avoid people asking you potentially embarrassing questions such as: ‘Which gym do you have membership with?’.
Written by Abena Bailey