A new UK home for the greatest car in the world

The Bugatti Chiron has a new home, in the heart of Mayfair in west London, with to the newly opened H.R. Owen Bugatti showroom.

The official opening of the showroom was a historic moment as the new location is the first ever stand alone Bugatti showroom to ever be opened in the UK.

The new dealership is located on Bruton Street, adjacent to H.R. Owen’s famous Jack Barclay Bentley showroom, and is the only place in the UK to view the new Bugatti Chiron. The Chiron is fastest, most powerful, most luxurious and most exclusive production sports car, and the new dealership has been created to reflect this.

The showroom design celebrates the brand’s heritage and future, with the legendary Bugatti blue playing a prominent part in the modern and clean styling around the room. Some of the pieces that visitors will be able to enjoy include scale models of the Chiron, and artwork that celebrates the brand.

While configuring their dream car, customers will be able to relax in chairs from the Bugatti furniture range, specially selected from the recently launched Bugatti Home Collection. The chairs will give a taste of the sort of luxury that the owner will be able to expect from their new car, as they are made using the finest leather and blue carbon fibre, the same high-spec materials that feature in Bugatti’s cars.

At the centre of the room, though, will be the car itself, as there will always be a Bugatti on display in the showroom. The Chiron is the quintessential ultimate super sports car: ultra-modern, incredibly fast, agile and powerful with a stylistically demanding design and the highest possible levels of comfort.

It comes with a fully redeveloped 1500hp 8.0-litre turbocharged W12 engine that is 25% more powerful than the Chiron’s predecessor, the Bugatti Veyron. It gets from 0-60mph in just 2.5 seconds and is limited to a phenomenal top speed of 260mph. The styling is recognisably Bugatti, but the all-new carbon fibre monocoque has an aggressive look to it, with the eight-LED headlights giving the front end of the car an air of menace.

Inside features soft, supple leather, beautifully-laid carbon-fibre with just the right degree of gloss and jewel-like instrumentation. A long, elegant and curving illuminated C-bar separates driver and passenger.

Dr Stefan Brungs, Member of the Board of Bugatti Automobiles S.A.S. for Sales, Marketing and Customer Service, and Anita Krizsan, H.R. Owen Bugatti Brand Director, cut the ribbon to inaugurate the new dealership.

Anita Krizsan said: “The Chiron is the greatest car in the world, and it is only right that it has a showroom that reflects that. We aim to deliver the most exclusive, most luxurious and most bespoke service of any car dealership in the world.

“At H.R. Owen we are proud to have been chosen to be the only Bugatti dealership in the UK, and the first standalone showroom in the history of the brand in the country. This is truly a reflection of our standing as the premiere luxury car dealer group in the UK.”

The new dealership will be open from 9am to 6pm Monday to Friday and by appointment only at the weekends. For more information head to www.hrowen.co.uk/bugatti