CHAMPAGNE LANSON – THE PERFECT SERVE AT THE CHAMPIONSHIPS, WIMBLEDON
2017 MARKS LANSON’S 40TH-ASSOCIATED YEAR MILESTONE WITH THE CHAMPIONSHIPS, WIMBLEDON
2017 MARKS THE LAUNCH OF LANSON’S NEW ORGANIC GREEN LABEL
2017 MARKS THE LAUNCH OF LANSON’S NEW RANGE OF TENNIS COURT-THEMED NEOPRENE BOTTLE COOLER JACKETS
2017 SPARKLING WINE PRODUCER OF THE YEAR
2017 TRIPLE GOLD WINNER AT THE SOMMELIER WINE AWARDS
Laden with accolades and top awards, it really will be the Perfect Start to… Summer for Champagne Lanson as it prepares to celebrate its 40th-associated year at The Championships, Wimbledon.
Champagne Lanson recently won one of Europe’s most prestigious and exclusive Sommelier Wine Awards –The Sparkling Wine Producer of the Year 2017, plus THREE Gold Medals for its Extra Age, Rose Label and White Label Champagnes. And, to kick start its celebrations, Champagne Lanson, the Official Champagne Suppliers at The Championships, Wimbledon, will be keeping with tradition by launching its new Organic Green Label Cuvee on the 3rd July 2017.
Paul Beavis, Managing Director, Champagne Lanson UK and International says: “The Championships, Wimbledon inevitably acts as a good barometer for what consumers like to drink. It’s all about understated elegance and tennis in a country garden, and we hope that our new organic Green Label, which also comes from our garden in the Marne Valley, will be a great addition to our other popular Champagnes that will also be available throughout The Championships.”
Champagne Lanson will also be unveiling its ever-popular and collectable neoprene bottle cooler jackets. In the style of a tennis court, these lawn green and white striped bottle cooler jackets will also feature the official The Championships, Wimbledon logo and will be available for Lanson’s Black, White and Rose Label bottles. Champagne Lanson’s Extra Age will also be available to purchase at The Championships.
Champagne Lanson’s tennis court themed bottle cooler jackets, made for its Black and Rose Label bottles, will be available in all major retail outlets and will also be making its first appearance at Dubai Duty Free throughout June where they will also be on sale alongside 75cl Lanson White Label in both the departure and arrivals lounges at the airport. With 75 million travellers, Dubai Duty Free is the leading international airport and the world’s number one hub for international passengers.
Paul Beavis concludes: “We are delighted that Champagne Lanson has reached such an incredible milestone through our partnership with The Championships, Wimbledon. We also hope to build on this with the launch of our new organic Green Label Champagne and through our other fun campaigns outside the bottle, like our celebratory neoprene bottle cooler jackets, so that our partnership with The Championships, Wimbledon continues to be nurtured and cherished, our wines continue to be enjoyed – and our innovations can carry on, year after year.”
Away from SW19, Champagne Lanson is also proud to be associated with Selfridges who will be selling Lanson’s 20cl bottles in their exclusive Wimbledon-themed, yellow neoprene Tshirt cooler jackets for the first time.
The iconic Scarfe’s Bar at the Rosewood, have created an exclusive cocktail called ˜Strawberry Queen”, available from July 3-16.
The View from The Shard and The Grosvenor House Hotel will also be celebrating the occasion with their respective Champagne Lanson Wimbledon-themed Terrace Bars.