Harrods Launches ‘The London Edit’

Harrods Launches

Harrods House presents ‘The London Edit’, a round-up of the season’s essential interior trends. The London Edit will comprise of four styles: The Shoreditch Loft, the Chelsea Townhouse, the Notting Hill Villa and the Hampstead House.


The distinctive styles of these four edits will come alive in the store’s famous Brompton Road windows, as well as through room sets across the Second and Third Floor, allowing discerning design lovers to live all four of the different styles across Harrods Home department.


“Two years on from the relaunch of Harrods home, we are so thrilled to be able to highlight the breadth the interiors offering across the second and third floor with these four trend-led edits, which not only feature beautiful furniture and home accessories from the luxurious classic and contemporary design houses, but exclusive launches from brands such as Kelly Wearstler and Anglepoise, as well as Matthew Williamson’s vibrant, fashion-led collaboration with Duresta”

Annalise Fard,

Director of Home at Harrods

Shoreditch Loft Harrods The Shoreditch Loft, Harrods London Edit (2) wl

The Shoreditch Loft will feature iconic pieces from renowned leather brand, Poltrona Frau – who will be launching at Harrods as part of the London Edit – alongside an exciting launch from quintessentially British lighting brand, Anglepoise, as well as SS16 collections from Mud Australia and contemporary linen brand Society Limonata, to create an aesthetic which is chic, urban and epitomises the concept of loft living.


Chelsea Townhouse

Harrods Chelsea wlFor the first time, the lifestyle collection from U.S. designer Kelly Wearstler will be available in the UK, as she launches her contemporary interiors range exclusively with Harrods, leading the Chelsea Townhouse edit. Celebrating an aesthetic which fits perfectly with Wearstler’s collection; the Chelsea Townhouse’s neutral colour palette is juxtaposed with metallic and marble accents from brands such as The Marble Tree and Anna New York.


Notting Hill VillaHarrods NottinghillSingle wl

The Notting Hill Villa has been styled to reflect the ideals of British bohemia. Statement mid-century style upholstery in exclusive fabrics designed by Matthew Williamson for his collaboration with Duresta takes pride of place, while the eclectic colour palette and plant motif bring elements of the outdoors inside.


Hampstead House

Harrods slThe Hampstead House, contrastingly, is based on the ever-stylish colour palette of white and blue, playing on elements of the traditional London home, with contemporary twists you might not expect. Dining chairs by Se London – a visionary British design brand committed to couture-style collaboration – as well as unique furnishings by Mood, Flexform’s oh so relaxed sister brand, sit alongside heritage homeware brands to create an eclectic aesthetic.

“At Harrods, lovers of design are able to move across the Harrods home and furniture departments, living different styles from brands who, while their aesthetics vary hugely, all value craftsmanship and the provenance of each and every one of their products. Many of our brands offer Harrods customers the opportunity to create an individual piece or even an entire look which has been truly bespoked to their tastes, their very own ‘Edit’”


‘The London Edit’







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