Mayfair: A label hunter’s paradise

Mayfair, the area basically between Marble Arch, Oxford Circus, Piccadilly Circus and Hyde Park Corner, is known as one of the most famous and luxurious parts of the city to shop for designer labels and totally individual and unique items.

Made famous for its position on the Monopoly board, it is located on the Grosvenor Estate and is made up of London’s largest concentration of luxury hotels, world famous restaurants and fashion shopping.

Whether you want to spend big or just browse, Mayfair is a luxury shopper’s paradise, offering everything a perceptive buyer could possibly want. From clothing and shoes to bags and sunglasses, all the top designers are showing their lines in the streets of Mayfair.

Mount Street is one of most fashionable destinations in London, with its unique mix of niche, label fashion and beauty brands thrown in with art and antiques.

Some of world’s most famous brands call Mayfair home including Marc Jacobs, Christian Louboutin, Jenny Packham alongside classic British brands like Purdey and William & Son.

For those who are intrigued by sporting fashion, Mayfair has you covered too. Niketown on Oxford Street is so much more than just a shop. It is the UK’s flagship Nike store and the only place in the country to see the brand’s full range all together.


The shop thinks itself a town rather than a shop. Buildings, each holding a different sport, surround a ‘town square’ and in the centre is a 3-storey high projection screen which displays sporting images.

For the ultimate fashion experience, head over to Browns. The store celebrated its 40th anniversary in 2010 and showcases 100-odd designs across its five interconnecting shops. In Brown’s alone, there is a women’s shoe salon, a two-floor men’s wear section and the amazing Browns Labels for Less – the sale shop which is loaded with great deals.

And, of course, the city’s most famous shopping district would not be complete without a store from the most famous shoe label in the world, Jimmy Choo. These shoes are Sex and the City personified and if you class yourself as a Carrie Bradshaw, you have to have at least one pair of the high profile heels.

If you are not so into labels and more into classic and priceless antiques, Grays Antique Market in the Mews, which is in Davies Street and Davies Mews, can be your playground.

Housed in a terracotta building that was once a 19th-century lavatory showroom, the market sells everything from antiques and art to rare books and vintage fashion. It is the go to place for costume jewellery from the Victorian era through to the 90s.

Last year, three designers made news as they set up their first London stores, all in Mayfair. Victoria Beckham, Roksanda Ilincic and Christopher Kane all chose the destination as their go to spot to open their London stores.

Classic British label Mulberry, famous for its leather products, takes pride of place on New Bond Street alongside the magnificent Louis Vuitton Maison.

If you are looking for something a little more edgy, head over to the Dover Street Market where Comme des Garҫons designer Rei Kawakubo’s six-storey space combines the energy of indoor markets with rare labels.

For a playful shopping experience, head into the McQ store. With a giant iPad-like device greeting you, you can project catwalk images and videos from the Alexander McQueen collection onto the wall. If you head downstairs, you will find a digital mirror on which you can photograph and email yourself in looks from the collection.

8 - Hamleys

There is even a place for your children to enjoy as they follow you around the busy Mayfair streets. Hamleys is the world famous toy shop. Stepping into the store feels like you are stepping into Santa’s workshop – a seven-storey store filled with every toy imaginable, your children will spend hours wandering the aisles and marvelling at all the amazing toys on show!

Once you are all shopped out, there are an array of spas, restaurants and bars for you to retire to. Get pampered at the Guinot Spa or have a meal or drink at the opulent Corrigan’s on Upper Grosvenor Street with some of London’s wealthiest residents.

There is no doubt that Mayfair is a shopping wonderland, it really has something for everyone and is guaranteed to cure your addiction for retail therapy.

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