Get Stylish Menswear Without the Effort of Shopping
The Chapar introduces a new way for men to get smart and stylish clothing without the hassle of shopping around in busy shopping malls and high streets.
Based online, The Chapar is a new menswear retail concept that reaches a new type of consumer with the best, high quality brands, hand selected by personal stylists and delivered when and where you want it.
Once registered on the Chapar website, you will become an exclusive member of The Chapar Club. One of their expert personal stylists will then be in contact to learn about your tastes and personal style. The stylist then hand picks the clothing according to each customer’s personal fashion profile, so that the selection is completely bespoke to you.
The Chapar then couriers a trunk of clothing to your home or work for you to try on your great new clothes and decide what you want to keep. They then collect the trunk containing the clothes you don’t want and you only pay for what you’ve kept.
Aimed at men between 25 and 50, the company realised that many men want to look good and are style conscious but just don’t have the time or motivation to shop (either in store or online). They also discovered that men like to have their clothes buying decisions approved and ratified by another person, particularly their partner (78% of male clothes purchases are influenced by their partner’s opinion).
So the introduction of a free personal stylist (which is usually a pretty pricy service) helping to make those crucial fashion choices, means that the customer is able to leave all the details up to someone who specialises in fashion.
The retailer stocks brands that are both high quality and on trend with current men’s fashion, including lines from Lubiam, Hartford, John Smedley, Dockers, Emmett Shirts, Sunspel and Polo Ralph Lauren.
Giving you access to 70 plus different brands all in one place so that you are spoilt for choice, shopping through The Chapar is a great way to look stylish without the effort.
The company, and its suppliers, see themselves as bridging a gap in the market, providing a functional solution to a series of customer needs and issues and opening up the market to new consumers that were previously difficult to reach.
No more spending hours in the shops and then having to go back in to return clothes that don’t match your style. The Chapar acts as the middle man for shopping, leaving you with the time to go about your daily life knowing your clothes shopping has been taken care of.