Long established style is quintessentially British and we have the updates on what the fashion stalwarts are up to this season.
Brand new but with good strong roots
When it comes to those time-honoured brands we have a lot to be proud of.
Both Burberry and Aquascutum trenches were the go-to garment for WW1 officers.
Yes, style and practicality go hand in hand and the latest brand to bring us its take on the approach is Winser London.
Silk cashmere mix jumpers, brilliant white tweed dresses and cropped slim legged trousers are its latest offerings.
What puts this year-old label apart from the rest of the wannabes is the woman at the helm. Its founder, Kim Winser OBE, is the former CEO of both Pringle of Scotland and Aquascutum and is a name firmly embedded in the world of fashion and business.
That is all very well but is there a trench? You may ask.
Of course there is. Emma Watson thought it was the best style choice to emerge back onto UK soil after her long-haul flight from this year’s Oscars.
Happy 120th Daks
Celebrating 120 years in the business, Daks drafted in Paul Weller and his daughter Leah to mark the occasion by featuring in its SS14 campaign shoot.
The gorgeous shots, taken inBrighton, show Leah in Daks’ iconic house check and Paul in its famed classic tailoring.
Innovative from the outset, Daks was the first brand to invent self-supporting trousers back in 1934 and today it continues to push forward a modern image.
The SS14 collection is nothing short of sexy and chic. We thought the pale pink city pants with skinny tan leather belts and the skin tight hot pants in the iconic check, brought to life with a precision cut blazer jacket, were among the highlights ofLondon’s spring summer runway shows.
The collection is an obvious result of a trip to the fashion archives followed by a playful take on classic Daks fabrics and prints. The whole line screams awesome.
Leah said her favourite pieces of the season were the house check top and black pencil skirt, and we have to agree.
We will always love Burberry
Another label famed for its trench, Burberry was the one that weathered the storm when its relationship with its public got tough. Who can forget when the Burberry check was the last thing you wanted to be seen in?
But with all that well in the past, and Christopher Bailey driving things forward, Burberry is the king of marrying young intrepid styles with its old foundations.
And this year is purely rock and roll for the label as it has launched its Brit Rhythm for Women fragrance with actress Suki Waterhouse and musician George Barnett, of the band These New Puritans.
The campaign is not just a set of sexy images but a digital delight of experiences, which include photo booth selfies, music and scented tattoos that can be shared and obtained through smart phones and social networking.